It might surprise you to know that there are statistics out there suggesting that finding a new customer costs anything from five to eight times as much as keeping an existing one! And if you have a range of products or services, allowing you to cross or up sell to your existing customer base, we would almost certainly suggest you switch some of the marketing budget to focus on them in the future.
The alternative is to ‘bootstrap it’. It’s about using creativity rather than cash to shout about what you’re doing. Bootstrapping has practically become a culture, as a way to build and market a business without risking a huge amount of cash. Here’s five suggestions for starters.
The short answer is ‘absolutely’. Bill Gates once said: "If I was down to my last dollar, I'd spend it on PR". And he knows a thing or two about business. As a fellow, small business, we’d like to know what would you spend yours on? Add your comments below (sensible ones only please).